Buy Happy Socks
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SockSoho is India's fastest growing premium sock brand for men. Made with premium Combed Cotton & Scottish Lisle yarns SockSoho socks are designed with special technology to provide maximum comfort to your feet.
For our second episode of the Secrets for Scaling Podcast, we spoke to Mikael Söderlindh, Co-Founder and CEO of Happy Socks. Selling happiness through beautifully designed and brightly colored socks, Happy Socks has 12,000 retail accounts selling socks in 90 countries.
Founded by graphic designer Viktor Tell and advertising executive Mikael Söderlindh, Happy Socks began cranking out colorful and fun power socks before it was a thing. The company leveraged global relationships and local distributors to spread the word and sell quality, often whimsical socks for men (and women and kids).
On Amazon, Stance offers a number of different types of socks, including a thicker combed cotton blend, constructed from 77% combed cotton, 19% polyester, 2% nylon, 2% elastane, and a sea parade line of sustainably-sourced Butterblend fiber, made from a proprietary blend of lyocell, nylon, combed cotton, elastane and polyester that is meant to provide exceptional softness. Their Infiniknit socks feature a lifetime guarantee.
The founders have built an impressive company, becoming ceritified as a B-corporation that meets certain sustainability and transparency standards and has given more than 25 million pairs of socks to homeless shelters.
The two moved to Atlanta, became roommates, conceived of the business and started shipping from their living room ping pong table. They exchanged their ping pong table for a 5,000-sq. ft. warehouse and office in Cabbagetown, and, to date, have sold half-a-million socks to over 85 countries.
Sergey Sapelnyk and Filip Pejic founded Society Socks in 2015 after meeting at the University of Toronto. Their company sells a range of colorful, whimsical socks made of a blend of 70% combed cotton, 28% nylon and 2% spandex, via a monthly subscription model. (You can also purchase individual pairs online.)
I love the playful, yet still tasteful, novelty sock patterns (including mustaches and rubber duckies) and color combinations. These are unique and fun socks that can pull double duty at the office and bar. Modern Motif also offers a range of other menswear accessories including neckties and cufflinks.
Tie Your Socks makes gloriously comfortable socks. Their bright and quirky designs stand out, and the company donates one pair of socks for every purchase to a community organization that train and cloth people in need.
Alex Goodman founded Franklin Morrow out of Columbus, Ohio to make fun-yet-professional socks while giving back to the community. For every pair of socks you buy, they donate a pair to someone in need. Their socks are a blend of combed cotton, nylon and elastine and come in fun patterns.
Upscale e-commerce destination SHOPBOP is an excellent one-stop shop for a variety of fun luxury dress socks. The site is particularly strong on European options like Badelaine Paris (Made in France), Paul Smith (Made in the UK), and Etiquette (Made in Italy), as well as Mr. Gray socks (Made in Japan).
No Cold Feet was founded to enable grooms and their brides to find fun, colorful, quality socks for their big day. Happily, Mari and Matt have designed a range of very appealing socks that work just as well for everyday occasions, made from 80% high-quality combed cotton blend with 15% nylon polymide and a little (5%) spandex for stretch.
Manufactured in Peru, the socks are a blend of pima cotton, nylon and spandex. Their textured, open weave is exceptionally light and proved highly-breathable in oppressively hot conditions, though the socks tend to bunch a bit around the ankles.
His response was to start designing in-your-face yet attractive socks, which OW manufactured in Japan and sold in America directly via its website and through retailers like Gilt, Stag, and Wittmore.
Happy Socks is a Swedish manufacturer and retailer of socks, underwear, and swimwear. The company was founded in 2008 by Mikael Söderlindh and Viktor Tell who respectively took on the roles as CEO and creative director. In 2017, Palamon Capital Partners acquired the majority share and Stefan Fragner became CEO. Their merchandise is sold in 90-plus countries, with 12,000 points of sale, as well as online, and over 100 Happy Socks stores. 
As of 2018, the brand had sold more than 40 million socks worldwide. Happy Socks expanded to produce underwear and kids socks in 2014, as well as an athletic collection aimed at sneaker wearers and a dressed collection for men more into tailoring in 2015. Later in 2017, they launched Hysteria, a fashion collection in materials such as slinky viscose, glitter, and nylon that is manufactured in Portugal and Italy. With Happy Socks already in upscale stores like Barneys New York and Opening Ceremony, this new collection designed by associate creative director, Paula Maso, moved Happy Socks into retailers such as Selfridges, John Lewis, Urban Outfitters Tessuti, Bloomingdales, Galeries Lafayette, Voo Berlin, and 10 Corso Como.
Collaborations have always been an important part of the brand's DNA. In addition to the Happy Socks original line, the brand had attracted a number of celebrities who would collaborate on creative projects and sock designs. In 2013, David LaChapelle photographed the fall marketing campaign, which featured male and female dancers with socks and nothing else.
Marking its 10th anniversary in 2018, Happy Socks released designs that paid tribute to Andy Warhol, a collaboration with recording artist Wiz Khalifa, and a second Beatles series, this one celebrating the 50th anniversary of the group's film, Yellow Submarine. In addition, the company has collaborated with the Elton John AIDS Foundation and released Keith Haring socks and underwear.
The purest and most thoughtful minds are those which love color the most said art critic John Ruskin, and that's very much appliable on the men behind Happy Socks! With flipped out patterns and happy colors (and a nice price) Happy Socks try to make day to day life a little better. Happy Socks spice things up with something nice for your feet!
Los Angeles-based startup MeUndies has changed the way people buy underwear by making it fun with hundreds of patterns (you can even get matching pairs for your partner) and super easy with subscription box services. They applied the same concept to socks and they're honestly pretty amazing. For $8 a month, you'll receive a fun new pair of socks in the mail, and if you decide to skip a month or cancel, there are no additional fees.
When it was founded in 2013, Bombas sought to solve all your sock problems by creating the perfect gym sock. Since then, the company has expanded to dress socks, knee-high socks for women, socks for kids, and more.
Each pair of Bombas socks includes key comfort features, like its proprietary Honeycomb Arch Support System, Performance Footbed, Y-Stitched Heel, and Invisitoe. One of the best parts about Bombas is that for every pair you buy, the brand will donate a pair to someone in need. Styles for men start at $12.
Formerly known as the Smarter Dress Sock, Ministry of Supply Atlas Dress Socks are unlike any other pair you've worn. Designed to perform like gym socks, while fitting the dress code of a corporate office, the socks are both comfortable and business appropriate. The socks are made of recycled polyester, cotton, elastane, and most notably, they're infused with coffee for odor absorption.
Happy Socks is all about having a good time. From polka dots and stripes to palm trees and strawberries, you'll find a plethora of unique designs for your feet at around $12 a pair. The brand is also big on collaborating with artists and other brands for limited edition socks. In the past, they've teamed up with SpongeBob Squarepants and The Beatles.
Tommy John was founded in 2008 by Tom Patterson with the goal of bringing men's undergarments into the 21st century. After creating some really innovative undershirts, the brand moved on to underwear and socks, and they're just as good.
Jimmy Lion was founded in 2012 by two friends who quit their investment banking jobs to move to New York and enroll in business school. Although they never expected to use their MBAs to create a business in fashion, Jimmy Lion came to be after they noticed a lack of socks for men that were high quality, stylish, fun, and affordable.
The brand offers an insane variety of patterns and they're more affordable than any brand on this list. For $40, you can create your own custom four-pack of Jimmy Lion socks. Whether you're looking for flamingos, pineapples, astronauts, flowers, or literally anything else you can imagine, you'll find it.
Who says socks can't be stylish? Yes, they're mostly hidden inside our shoes or under our pants, but socks have come a long way from the plain white and dull gray of the past. These days, socks are meant to be seen and are making statements of their own.
If you're looking for unique and fun-looking socks that match your personality, you can find them through Happy Socks, a Swedish fashion brand that creates high-quality and comfortable socks. Each pair features creative and trendy designs, from out-of-this-world patterns to bold color combinations. Happy Socks' unique products could revamp your usual look and add a more vibrant touch to your wardrobe.
Happy Socks continues to carry out its mission of bringing happiness everywhere through its socks with its ongoing Summer Sale campaign. You can get up to 50 percent off across its wide selection of designs until July 29. Not sure which ones to get? Here are a few of our favorites. 041b061a72